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Jaga Values

The fountainhead of Jaga’s company culture was a great concern about sustainability, creativity, and social responsibility. This is beautifully symbolised by the five Jaga values.

Respect nature
Awake the artist
Dream a future
Create emotion
Building bridges

Respect Nature

Break through the traditional way of thinking by investing in the development of innovative products that consume less energy and fuel. The choice of the most ecological and sustainable path should no longer be an option. Instead, it must become the natural choice.

Awake the artist

Use innovative materials and production techniques, not only for better performance, but to find a path which goes beyond design. Elevate the Jaga products from design objects to objects of desire...

Dream a future

Look ahead and dare to dream! Imagine a life without the energy sources that we know today. Design innovative products that have one foot in the next decade and develop new technologies and systems that give the earth every chance of a sustainable future.

Create Emotion

Share passion and emotion. Since unique experiences have far greater impact. Join forces in the quest for survival models for the future. Invent, create and enjoy together.

Building Bridges

Building bridges between materialism and spirituality. Bringing together economists and creative souls. Do not leave the world to the calculators. Bring together different minds in the search for a universal survival model.